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Chinese Internet User Profile ----- Till Jul 2004

Full Survey Report on the Internet Marketing in China (2004-7-20)

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> Chinese Internet User Profile ----- Till Jul, 2004
> Chinese Internet User Profile ----- Till Jan, 2004
> Chinese Internet User Profile ----- Till July, 2003


1. Internet users in China

  • Total users: 87.0 million (The 95% confidence intervals for the estimate were
    1.67 million to 92.33 million.)
  • By types of accessing methods (millions)
Leased Lines Dial- up ISDN Broadband
28.70 51.55 6.00 31.10
Note: 1. Percentages do not add to 100 per cent as Internet users who adopt multiple
accessing methods are recounted.
2.
Leased line users refer to beneficiaries of LAN, to which connects the Ethernet.
3.
Broadband users refer to beneficiaries of xDSL, cable modem, etc.
Chinese internet user growth

2. Domain name registered under .CN

  • Total number 382216
  • By Generic categories
  AC COM EDU GOV NET ORG AADN SLD(.CN)
Number 678 158293 2073 13965 18374 8351 3702 176782
Percentage 0.2 41.4 0.5 3.7 4.8 2.2 1.0 46.2

Note:
AADN: Administration Area Domain Name
SLD: Second Level Domain in which domain names are registered directly
under .CN, no generic third level domain names exist.


3. Generic information of the Chinese internet users

  • Chinese internet users by gender: Male 59.3% Female 40.7%
  • Chinese internet users by age
Under 18 18-24 25-30 31-35 36-40 41-50 51-60 Above 60
17.3% 36.8% 16.4% 11.5% 7.3% 6.7% 3.3% 0.7%

  • Chinese internet users by marital status: Unmarried 60.1% Married: 39.9%
  • Chinese internet users by education degree
Under High School High School Junior Collage Bachelor Degree Master Degree Doctor Degree
12.6% 30.6% 26.0% 28.2% 2.1% 0.5%

  • Distribution of professions of internet users in China
1 Public Administrations, Social communities 13.10% 17 Sports Dom
0.10%
2 Transportation, Storage
3.20% 18 Press Media
0.90%
3

Postal Service

0.50% 19 Education 12.50%
4 IT
10.00% 20 Scientific Researches
0.40%
5 Integrated Technical Services
1.60% 21 Wholesale and retail
8.10%
6 Food and Drink
2.10% 22 Manufacturing
11.00%
7 Finance
6.50% 23 Architecture
4.60%
8 Real Estate
1.20% 24 Service
2.30%
9 Water, Electricity and Air feed industry
2.10% 25 Culture & Art
0.70%
10 Travel, Accommodations
1.10% 26 Mining
0.50%
11 Environment and Public Facilities Management
0.90% 27 Entertainment
0.40%
12 Consultation Service
2.50% 28 Geological Prospecting
0.20%
13 Advertisement
1.60% 29 Water conservancy
0.40%
14 Leasehold and other Commercial service
2.30% 30 International Organization 0.10%
15 Sanitation and social warfare 5.80% 31 Others
1.00%
16 Agriculture, forestry, animal husbandry and fishery
2.30%      

  • Distribution of internet user’s career in China
1 Government Officer 8.6% 7 Enterprises’ managers 9.6%
2 Engineering Person 13.2% 8 Teachers 7.1%
3 Business,Service workers 8.4% 9 Clerk 6.5%
4 Peasants and Farmers 1.2% 10 Army Man 0.9%
5 Manufactory, Transportation Workers 3.9% 11 Students 39.1%
6 Unemployed Man 0.6% 12 Others 3.1%

  • Monthly Income per capita (RMB)
1 Less than 500 27.7% 7 3001 - 4000 4.4%
2 501 - 1000 16.3% 8 4001 - 5000 1.7%
3 1001-1500 13.2% 9 5001 - 6000 1.3%
4 1501 - 2000 9.6% 10 6001 - 10000 1.1%
5 2001 - 1500 6.2% 11 Over 10000 0.8%
6 2501 - 3000 6.4% 12 No Income 1.1%